The premise for this test was ridiculous. It was formulated accidentally a few years ago when Darn Tough first started knitting casual no shows. Sitting on a deck admiring a mowed lawn, shoes were kicked off, and we realized the no shows hadn’t budged. There’s more to it, and we’ll get to that in a minute.
As a company dedicated to knitting the absolute best socks out there, it’s probably no surprise Darn Tough views socks as all-season wardrobe essentials - yes, even in summer. Let’s bust the myth that wool is just for winter and consider five reasons why wearing wool socks in summer is awesome.
For a race that only started in 2016, Broken Arrow has grown to become one of the best trail races in America. Specifically, it boasts a deep field of elite runners vying for spots on team USA and a large prize purse. The marquee events include a vertical kilometer (VK), 52k and 26k. I’ll be running the VK and the 26k.
Dads can be the hardest to buy gifts for. We never want anything, or at least can never think of anything we want. But socks. I love socks. I think most dads would. Depending on what your dad is into, or what he’s like, here are some Merino Wool recommendations for this Father’s Day.
I don’t know about you, but I grew up on 90s movies and TV sitcoms. With that in mind, one thing I know to be true is that a grand, over-the-top gesture is a sure-fire way to show your love and appreciation. So, here are five movie-inspired ways to wish your mom, spouse, or partner a happy Mother’s Day this year.
Why not wear a pair of socks for 40 days straight? Our owner, Ric Cabot, is known to test new sock styles for 30-straight days, so the bar exists. It’s a statement of the greatness of Merino Wool, and our superior knit – a statement we have truly tested. 40 days, no washing.